Tuesday, 8 December 2015

Design Board Process

The design of our design board has had to evolve throughout the project. We started by producing mood boards which would represent elements of our project such as direction, possible technology, related work, etc. Below is the first of such mood boards:




Below is a revised mood board. The colour scheme is more similar to what was used in the final design board, and the purpose of the imagery is somewhat more evident. We also greatly reduced the text content, as the final design board would need to communicate primarily through its design, and we wanted to reflect this. The content such as imagery and background was handled by Shane, and the colors/text by me. We tried to categorize the various elements of our project in order to visualize them in a simple, understandable manner.




Below is a picture of the design board in progress. The layout and design is much more simplistic/minimalist, as we wanted the purpose of the project to be obvious to the reader by providing basic images whose meaning is immediately apparent, and not obscured by unnecessary details.




Below is the finished design board. Shane and I worked closely to populate and structure this final board. We continued to use minimalistic and straightforward imagery, but we chose to also include some text. We wanted the important text to be striking, such as the tagline "Motion, Mood, Participation". We did this by utilizing size, colour, and placement on the page. We opted for a dark background with a subtle image, as we felt it pronounced the orange colours better, and gave more contrast to the imagery.






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